Fashion - E-commerce
Natori
Scroll ↓
My Role
Art Direction
UI Design
For Born Group
The Natori Company is a women's lingerie, nightwear, loungewear, ready-to-wear, and couture fashion brand based in New York City with more than 40 years as a family-owned business. They retail in upscale department stores in the US, and in at least 15 countries internationally.
The digital flagship had become dated and difficult to manage with incredibly poor site speeds. The current rigid template system made it difficult to implement responsive solutions.
The Solution
Using a molecular approach, the digital storefront received a much-needed re-imagining. By creating a robust system of modules that were able to work together in any combination and order, a scalable, timely and flexible solution was crafted for Natori.
