About
Creative Contractor
Creative director, designer and startegist | New York, NY
January 2022 - Present
Lead creative workshops/discovery sessions and created meaningful UI for clients across multiple industries
PitchBook: Fintech smart dashboard, product design, for MondoRobot
Infura: web3/blockchain company, UI design, for MondoRobot
LeagueMed: medical technology funding platform, product design, for Fathom
Laura Canada: women's fast fashion retailer, discovery sessions, proof of concept design, for Tomorrow Agency
Born Group
Art Director | New York, NY
September 2017 - December 2021
Created eCommerce solutions for clients such as Oreo, Converse, Moroccanoil, Tabasco, and Natori
Facilitate workshops for groups up to 15 to understand users and brand identity moving into a redesign
Capture strategic details from RFPs and turn them into turnkey pitches and digital strategies for prospective clients
Art direct product photography for eCommerce websites
Create responsive eCommerce designs that maximize impact and digital conversions
Direct concurrent projects to ensure designs are on deadline and budget
Achieved perfect scores on designs analyzed by SalesForce
Create seamless design systems for large-scale digital builds
Blue Fountain Media
Senior UI Designer | New York, NY
September 2013 - August 2017
Design brand identities that represent a client’s business, personality, and aspirations in various media forms
Present design work to clients and validate design choices as they pertain to business and project objectives
Coach junior designers to carry out artistic visions and implement project goals
Lead company-wide workshops on industry trends and project case studies
Reachsmart Interactive
Digital Designer & Front-end Developer | Columbia, SC
August 2010 - September 2013
Create banners, social media campaigns, and print materials
Design and develop microsites and email campaigns using HTML, CSS, and JQuery
🏆 Awards
2021 Webby Award Winner
Website/Mobile Sites -Food and Drink, Oreo
2021 Webby Award People’s Voice Winner Website/Mobile Sites - Food and Drink, Oreo
🎨 Skills
Branding
Art direction
UI design
UX design
Wireframing
Product design
App design
New business pitching
Project estimation
Design system creation
Creative workshop leader
👾 Other Proficiencies
Web3
Blockchain
NFT
Design for emerging tech
Design for ADA compliance
💾 Key Programs
Figma
Sketch
Adobe Creative Suite
Jira
Smartsheets
🎓 Education
University of South Carolina
Columbia, SC
BA in Visual Communications