About

Creative Contractor
Creative director, designer and startegist | New York, NY
January 2022 - Present

  • Lead creative workshops/discovery sessions and created meaningful UI for clients across multiple industries

  • PitchBook: Fintech smart dashboard, product design, for MondoRobot

    Infura: web3/blockchain company, UI design, for MondoRobot

    LeagueMed: medical technology funding platform, product design, for Fathom

    Laura Canada: women's fast fashion retailer, discovery sessions, proof of concept design, for Tomorrow Agency

Born Group
Art Director | New York, NY
September 2017 - December 2021

  • Created eCommerce solutions for clients such as Oreo, Converse, Moroccanoil, Tabasco, and Natori

  • Facilitate workshops for groups up to 15 to understand users and brand identity moving into a redesign

  • Capture strategic details from RFPs and turn them into turnkey pitches and digital strategies for prospective clients

  • Art direct product photography for eCommerce websites

  • Create responsive eCommerce designs that maximize impact and digital conversions

  • Direct concurrent projects to ensure designs are on deadline and budget

  • Achieved perfect scores on designs analyzed by SalesForce

  • Create seamless design systems for large-scale digital builds

Blue Fountain Media
Senior UI Designer | New York, NY
September 2013 - August 2017

  • Design brand identities that represent a client’s business, personality, and aspirations in various media forms

  • Present design work to clients and validate design choices as they pertain to business and project objectives

  • Coach junior designers to carry out artistic visions and implement project goals

  • Lead company-wide workshops on industry trends and project case studies

Reachsmart Interactive
Digital Designer & Front-end Developer | Columbia, SC
August 2010 - September 2013

  • Create banners, social media campaigns, and print materials

  • Design and develop microsites and email campaigns using HTML, CSS, and JQuery

🏆 Awards

2021 Webby Award Winner
Website/Mobile Sites -Food and Drink, Oreo

2021 Webby Award People’s Voice Winner Website/Mobile Sites - Food and Drink, Oreo

🎨 Skills

Branding
Art direction
UI design
UX design
Wireframing
Product design
App design
New business pitching
Project estimation
Design system creation
Creative workshop leader

👾 Other Proficiencies

Web3
Blockchain
NFT
Design for emerging tech
Design for ADA compliance

💾 Key Programs

Figma
Sketch
Adobe Creative Suite
Jira
Smartsheets

🎓 Education

University of South Carolina
Columbia, SC
BA in Visual Communications